상하이 엑스포 한국관의 서비스스케이프, 만족, 방문후 태도의 영향 관계

• 영문명: The Relationships between Servicescape, Satisfaction, and Post-Visit Attitude among Chinese Visitors to Korea Pavilion at the 2010 Shanghai EXPO
• 발행기관: 한국관광학회
• 저자명: 鄭丞勛
• 간행물 정보: 『관광학연구』제34권 제8호, 143~166쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study was to investigate the relationships between servicescape, satisfaction, and post-visit attitude among Chinese visitor at 2010 Shanghai EXPO. Data were collected from 416 Chinese visitors at the Korean Pavilion on September 2010. Results of an exploratory factor analysis identified four underlying domains: ‘attractiveness’, ‘convenience’, ‘information service’, and ‘cleanliness’. Results of a structural equation model analysis indicated that attractiveness and cleanliness made significant positive direct effects on overall satisfaction. and significant positive indirect effects on post-visit attitude. Results also showed that overall satisfaction made a significant positive effect on post-visit attitude. Results from this study implies that large-scale exhibition events such as 2012 YeoSu Expo, should be prepared to improve their range of servicescape to satisfy visitors and positively change their attitudes toward a specific nation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

상하이 엑스포 한국관 서비스스케이프 만족 방문후 태도 Shanghai EXPO Korea pavilion Servicescape Satisfaction Post-visit attitude