축제충성도에 대한 참여행동의지의 역할과 행동통제요인의 조절효과

• 영문명: The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control
• 발행기관: 한국관광학회
• 저자명: 배기철 신학진 황윤용 최수아
• 간행물 정보: 『관광학연구』제33권 제2호, 123~143쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This study examines the relationship between participant loyalty and service quality in a festival services context, and attempts to identify the role of willingness to participation behavior and participant satisfaction. In particular, writers focused on the moderating role of perceived behavioral control(PBC) among their relationships. Survey data were drown from a N(regional) herb festival. Authors found the service quality had a positive effect to the willingness to participation behavior, the satisfaction, and the participant loyalty. In addition, the PBC has a moderating effect to the relationship between satisfaction and loyalty. Finally, implications for tourism festival theory and practitioners were discussed with future researches ahead.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설의 설정

Ⅳ. 연구방법

Ⅴ. 가설검증

Ⅵ. 논의

참고문헌

키워드

참여행동의지 축제의 질 참여자충성도 Willingness to participation behavior Service quality in a festival Participant loyalty