Effects of Medical O2O Platform Quality Components on Continuous Use Intention to Information Distribution

• 영문명: Effects of Medical O2O Platform Quality Components on Continuous Use Intention to Information Distribution
• 발행기관: 한국유통과학회
• 저자명: Ju-Dong MYUNG Bo-Young KIM
• 간행물 정보: 『유통과학연구(JDS)』제20권 제10호, 105~117쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Purpose: The digital healthcare business is rapidly growing due to the COVID-19 pandemic, and the medical service platform business based on smartphone apps is globally expanding. This study targeted medical information online to offline (O2O) platform users in the medical service field. It verified the effect relationship revealed in the continuous use intention of the platform with the mediation of platform quality components, namely perceived benefits, flow experience, and use satisfaction. Research design, data and methodology: Based on previous studies, three medical information O2O platform quality components, namely system quality, information quality, and service quality, were defined. And the questionnaire survey was carried out targeting 359 leading medical information O2O platform users in Korea. Results: As a result of the analysis, it was confirmed that system quality and service quality had a positive (+) effect on satisfaction and continuous use intention with the mediation of perceived benefits and flow experience. Meanwhile, information quality had a negative effect (-) on perceived benefits and flow experience and did not affect use satisfaction and continuous use intention. Conclusions: Consequently, it was ascertained that the system quality and service quality affecting user behavior and experience were more significant factors than information quality to medical information O2O platform users from the medical service aspect.

목차

1. Introduction

2. Theoretical Background

3. Research Method

4. Results

5. Conclusion

References

키워드

O2O Platform Distribution of Medical Information Medical Service Platform Quality Continuous Use Intention