Performance of Food Products Distribution During the COVID-19 Pandemic in Indonesia

• 영문명: Performance of Food Products Distribution During the COVID-19 Pandemic in Indonesia
• 발행기관: 한국유통과학회
• 저자명: TRIYONO Heri AKHMADI Iqbal Muhammad YULIANTO Erlyna Wida RIPTANTI
• 간행물 정보: 『유통과학연구(JDS)』제20권 제10호, 67~77쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman’s rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor’s and Master’s qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Results and Discussion

5. Conclusions

References

키워드

Distribution Fresh Food Products Motivation Online Shop Service