Disruptive Factors and Customer Satisfaction at Chain Stores in Karachi, Pakistan

• 영문명: Disruptive Factors and Customer Satisfaction at Chain Stores in Karachi, Pakistan
• 발행기관: 한국유통과학회
• 저자명: Aamir RASHID Rizwana RASHEED Noor Aina AMIRAH Asyraf AFTHANORHAN
• 간행물 정보: 『유통과학연구(JDS)』제20권 제10호, 93~103쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Purpose: This study aims to determine the relationship between disruptive factors and customer satisfaction at chain stores. Survey-based questionnaires were designed in the distribution technique to measure the findings in this study. Research design, data, and methodology: In terms of the sampling technique, the researchers adopted the simple random sampling technique with a total of 200 sample sizes. For the statistical method, the researchers applied multiple linear regression analysis to determine the potential factors that affect customer satisfaction at chain stores. The analysis of this study measured how product quality, pricing policies of chain stores, design and layout, responsiveness, and location of chain stores impart their roles in customer satisfaction. Results: This study found a significant relationship between the product quality and location of chain stores on customer satisfaction. In addition, the responsiveness, pricing policy, and physical design of chain stores impart an insignificant role in customer satisfaction. However, it is proven that the location of chain stores and product quality positively impact customer satisfaction. Conclusions: The study is geographically limited to the region of Karachi, Pakistan. Therefore, the findings may differ in the context of study implications in the other areas.

목차

1. Introduction

2. Review of Literature

3. Research Methodology

4. Results

5. Discussion

References

Appendix A

키워드

Decision science Design and Layout Distribution technique Location of chain stores Pricing Quality