의료미용서비스 종사자의 자기효능감이 직무열의와 고객지향성에 미치는 영향

• 영문명: The Influence of Self-efficacy on Job Engagement and Customer Orientation in Medical Cosmetology Service Providers
• 발행기관: 한국인체미용예술학회
• 저자명: 제예진(Ye-Jin Je) 이인희(In-Hee Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제1호, 27~45쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.03.20

영문 초록

This study attempted to investigate the influence of self-efficacy on job engagement and customer orientation against medical cosmetology service providers who are essential personnel in the medical cosmetology market. For this, a questionnaire survey was performed from May 3 to 15, 2021. A total of 325 copies were collected and used for final analysis, and the results found the followings: First, in the effects of self-efficacy on job engagement, as self-confidence, preference to task difficulty and self-regulatory efficacy increased, the level of vigor and absorption was high. Second, in the influence of self-efficacy on customer orientation, as self-confidence, preference to task difficulty and self-regulatory efficacy increased, fulfillment of customer needs and the desire to provide services were high. Third, in the effects of job engagement on customer orientation, as devotion, absorption and vigor increased, the identification of customer needs was high. It is anticipated that the study results would be available as basic data for both cosmetology business owners and service providers, which can help the latter enhance their job efficiency and the former achieve customer satisfaction through effective marketing.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

의료미용서비스 종사자 자기효능감 직무열의 고객지향성 Medical Cosmetology Service Providers Self-efficacy Job Engagement Customer Orientation