소비자의 소비성향 및 제품선택속성이 네일스트립 제품의 소비행동에 미치는 영향

• 영문명: The Effects of Consumer’s Consumption Tendencies and Product Selction Attributes on Consumption Behavior in Nail Strip Products
• 발행기관: 한국인체미용예술학회
• 저자명: 명효선(Hyo-Sun Myeong) 조고미(Koh-Mi Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제1호, 133~149쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.03.20

영문 초록

This study attempted to investigate the causes of selective attributes in nail strip products through analysis of causality among consumption tendencies, product selection attributes and consumption behavior. The results found the following: First, according to the analysis of the consumption tendencies on nail strip products’ selection attributes, consumers’ impulsive and practical tendencies had a positive influence on internal factors with statistical significance while conspicuous and practical tendencies revealed a positive influence on external factors with statistical significance. Second, in terms of the effects of consumption tendencies on nail strip products’ consumption behavior, practical, impulsive and emotional tendencies had a positive influence on consumption behavior with statistical significance. Third, regarding the effects of selection attributes on consumption behavior, both internal and external factors revealed a positive influence with statistical significance. In other words, if consumption tendencies are understood and used in marketing strategies, sale strategies that can enhance advertising effects and consumers’ purchase desires could be explored. Furthermore, it’s anticipated that the study results would be available as basic marketing data for other products.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 내용

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

소비성향 제품선택속성 소비행동 네일스트립 제품 마케팅 전략 Propensity to consume Product Selection Attribute Consumption behavior Nail strip products Marketing strategy