뷰티 1인 미디어에서의 서비스 가치창출 속성과 참여가치, 집단지성 및 공동창조 간의 관계 연구

• 영문명: A Study on the Relationship between Service Value Creation Attributes and Participation Value, Collective Intelligence, and Co-creation in Beauty One-person Media
• 발행기관: 한국인체미용예술학회
• 저자명: 서지혜(Ji-Hae Surh) 나윤규(Youn-Kue Na) 강성민(Sung-Min Kang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제1호, 83~100쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.03.20

영문 초록

In this study, the structural influence relationship between consumer value, collective intelligence, and co-creation was investigated from value creation attributes and the utilization of consumer participation in the one-person beauty media business model. For the above purpose, a questionnaire was given to 618 people (280 samples of corporate brand type, 338 samples of individual creator type) who experienced information sharing activities in the beauty one-person media. Further, internal consistency analysis, model fit analysis, and path analysis were conducted using SPSS and AMOS statistical packages. The results of this study were as follows. As a result of the analysis of the path relationship between the value creation attributes and the participation value of the beauty one-person media service, first, in the corporate brand type, core strategy, customer value, and strategic support had a significant effect on use-value, and core strategy, customer value, and value network had a significant effect on the exchange value. In the individual creator type, customer value, strategic resource, and value network had a significant effect on use value, and only customer value and strategic resource had a significant effect on exchange value. Second, as a result of analyzing the path relationship between the value creation attributes and exchange value of the beauty one-person media service. In the corporate brand type, only exchange value had a significant effect on collective intelligence, and in the individual creator type, both use value and exchange value had a significant effect on collective intelligence. Third, as a result of the analysis of the path relationship between the participation value and collective intelligence in the beauty one-person media service, collective intelligence significantly effected co-creation in both the corporate brand type and the individual creator type.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구와 가설 설정

Ⅲ. 연구내용 및 방법

Ⅳ. 연구결과 및 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

뷰티 1인 미디어 서비스 가치창출 참여가치 집단지성 동창조 beauty one-person media Service Value Creation Participation Value Collective Intelligence Co-Creation