대형마트에서 판매되는 가구 시장분석

• 영문명: Analysis of Furniture Market in General Merchandise Stores
• 발행기관: 한국가구학회
• 저자명: 조숙경(Sook-kyung Cho) 강명선(Myoung-sun Gang)
• 간행물 정보: 『한국가구학회지』제19권 제1호, 33~43쪽, 전체 11쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2008.01.30

영문 초록

This study intended to explore trends of furniture sold in general merchandise stores such as Lotte mart, E-mart, GSmart, Home ever, and Home plus, which are run by conglomerates in Korea. Through internet, related books and papers, interviews with the mart-related people, styles, items, prices, manufacturers, and materials of furniture well sold in the marts were researched and analyzed qualitatively. As the result of the analysis, the furniture expressed the scale to be able to put in the cart of the marts, knock-down and folding structure to be easy to disassemble, pack, and move, low prices below one hundred thousand won, the light materials like plastic, aluminum and the more MDF than hard wood. Each item was made of PB reflecting lower prices of 10 to 20 percentage for the consumer.

목차

Ⅰ. 서론

Ⅱ. 대형마트별 가구현황

Ⅲ. 대형마트 가구의 특징

Ⅳ. 결론

Ⅴ. 참고문헌

키워드

General merchandise store furniture