SNS 텍스트 마이닝 기반 포스트 코로나 신트렌드 차박 여행 지도 제작 및 차박지 추천에 관한 연구*

• 영문명: A Study on the Construction of a Car Camping Map and Recommendation of Car Camping based on SNS Text Mining Analysis for the Post-Corona Era*
• 발행기관: 한국IT서비스학회
• 저자명: 김민정(Minjeong Kim) 김수현(Soohyun Kim) 오지혜(Jihye Oh) 엄지윤(Jiyoon Eom) 강주영(Juyoung Kang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제20권 제5호, 11~28쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.10.31

영문 초록

As untact travel has become a new trend in leisure culture due to the spread of COVID-19, car camping market is rapidly increasing. The sales of car camping-related goods increased by up to 600 percent, and the sales of SUV in Korea also increased by about four times. Despite the growth of the car camping market, there is a lack of research on the actual condition of the car camping market or research on the user s perspective. Therefore, in this study, a survey of actual camping users was conducted to derive factors that they consider important in camping, and through this, a car camping map was produced. As a result, two types of maps were produced: a map about the car camping site and convenience facilities closest to the car camping site in Gangwon-do, and a hash tag themed map based on keywords for each car camping site. We gathered data on portal sites and social media to obtain information related to camping sites and proceeded with analysis using text mining. In addition, we extracted keywords using network analysis techniques and selected key themes that represent them. This allows the user to choose a car camping site by selecting keywords that suit their taste. We hope that this research will help car camping researchers as a prior study and provide a foundation for leading a clean camping culture through clean camping campaign. Also, we hope that car camping users will be able to do quality trip.

목차

1. 서론

2. 관련 연구

3. 연구 방법

4. 분석 결과

5. 차박지도 사용 시나리오

6. 결론

키워드

Car Camping COVID-19 Big Data Text Mining Camping Map Camping