AI기반 음성인식 서비스 특성과 상호 작용성 및 이용 의도 간의 구조적 관계

• 영문명: The Structural Relationships of between AI-based Voice Recognition Service Characteristics, Interactivity and Intention to Use
• 발행기관: 한국IT서비스학회
• 저자명: 이서영(SeoYoung Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제20권 제5호, 189~207쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.10.31

영문 초록

Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

목차

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구 결과

5. 결론 및 제언

키워드

Voice Interaction AI-based Voice Recognition Service Smart Phone/TV Interactivity Intention to Use