공유 모빌리티 서비스의 이용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study of Factors Affecting Intention to Use Mobility Sharing Service
• 발행기관: 한국IT서비스학회
• 저자명: 김용석(Yong Seok Kim) 피채희(Chae Hee Pi) 최정일(Jeongil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제20권 제5호, 73~87쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.10.31

영문 초록

The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.

목차

1. 서론

2. 이론적 배경

3. 연구 설계

4. 실증 분석

5. 결론

키워드

Intention to Use Mobility Sharing Service Personal Mobility Sense of Belongingness