코로나19 팬데믹 상황에서 감성분석을 이용한 미국, 중국, 한국 여행자의 온라인 리뷰 비교 분석

• 영문명: A Comparative Analysis of Travelers’ Online Reviews among China, USA, and South Korea using Sentiment Analysis in the Era of the COVID-19 Pandemic
• 발행기관: 한국IT서비스학회
• 저자명: 홍준우(Junwoo Hong) 홍태호(Taeho Hong)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제20권 제5호, 159~176쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.10.31

영문 초록

In this study, we performed a comparative analysis of the sentiment value for the tourists in USA, China, and Korea on the COVID19 pandemic era to explore and find out the features of the tourists by using online reviews. We collected a total of 243,826 online hotel reviews for metropolitan city and vacation spot in the three countries to compare the features between the business and the vacation trips. We collected the online reviews into the tow groups from Jan. 1, 2019 to Nov. 31, 2019 for before COVID19 pandemic and from Apr. 1, 2020 to Deb 28, 2021 for during COVID19. Online reviews were categorized into 6 dimensions using LDA model. Sentiment analysis were presented for 6 dimensions by utilizing a lexicon base. We proposed an approach to analyzing the importance of each attribute by applying 6-dimensional sentiment values to conjoint analysis. Our empirical analysis showed that the proposed approach could explore and find out the changed features of travelers during the COVID19 pandemic.

목차

1. 서론

2. 이론적 배경

3. 연구 프레임워크

4. 실험 및 결과

5. 결론 및 향후 연구

키워드

COIVD-19 Pandemic Online Review Analysis Topic Modeling Sentiment Analysis Conjoint Analysis Smart Tourism