PB 시장에서의 보험사 경쟁력 강화방안 연구

• 영문명: A study on the reinforcing competitiveness plan for insurer from PB market
• 발행기관: 한국통상정보학회
• 저자명: 곽봉환(Bong-hwan Kwak) 함영진(Young-Jin Ham)
• 간행물 정보: 『통상정보연구』제9권 제2호, 41~64쪽, 전체 24쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

A life insurance industry s market is reaching a state of saturation recently, and the competition is as time goes by intense among the non-life insurance industry. Consequently, the insurance companies must grope a new source of revenue and develop a new business model for a stability growth. At the forked road, the insurance companies must group the existing and new customers in order to find the royal customers, and develop a new service with them. Accordingly, it is the time to study the advance of PB field and the royal customer management that will maintain and expand the new relations with them.Besides, the PB was the service to begin in needs of the specific group, but now it is regarded as a new source of high profit in the age of universal financial service among the financial circles. As a consequence, the PB marketing is introduced in haste, and such trend seems to be continued. Therefore, the plans that help the domestic insurance company reflect the characteristic of the insurance and expand the scope of business into the scope of property management according to the needs of customers under a universal financial service trend will be studied.

목차

Ⅰ. 서 론

Ⅱ. 국내 PB시장의 활성화 요인

Ⅲ. 국내금융사의 PB 현황

Ⅳ 상품개발을 통한 보험사의 경쟁력 강화 방안

Ⅴ. 결 론

참고문헌

Abstract

키워드

Private Banking PB Royal Customer Insurance marketing