한국전통식품의 국제마케팅 전략에 관한 연구

• 영문명: A Study on International Marketing Strategies for Korean Traditional Food
• 발행기관: 한국통상정보학회
• 저자명: 고경일(Kyung-Il Khoe) 노승재(Sung-Jae Rowe) 임효창(Hyo-Chang Lim)
• 간행물 정보: 『통상정보연구』제9권 제2호, 375~397쪽, 전체 23쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This paper aims to develop international marketing strategies for Korean traditional food and gives some implications to firms that are ready to invest in developed countries with Korean traditional food and to the government that needs to make a policy to support the food industry in international marketing. For this, we researched data and studied domestic and international cases. Also, we extracted two common factors(namely product factor and image factor) through fourteen variables by factor analysis and tested whether both factors significantly influence on the success of international marketing(favorable impression). As a results, we found several key success factors(KSF), including both factors mentioned above and developed international marketing strategies for Korean traditional food reflecting these key success factors.

목차

Ⅰ. 서 론

Ⅱ. 한국 전통식품의 국제화 가능성

Ⅲ. 외국 전통식품의 국제화 성공요인 분석

Ⅳ. 해외 진출을 위한 국제마케팅 전략방안

Ⅴ. 결 론

참고문헌

Abstract

키워드

Korean Traditional Food International Marketing Strategy Key Success Factors(KSF)