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• 영문명: An Effect of Technology Acceptance of e-business Service on Use Intention - Focusing on Mobile Banking Service
• 발행기관: 한국통상정보학회
• 저자명: 손용정(Yong-Jung Son)
• 간행물 정보: 『통상정보연구』제9권 제2호, 81~101쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted.This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰 및 선행연구

Ⅲ. 연구모형 및 가설

Ⅳ. 자료수집 및 분석

Ⅴ. 결론 및 요약

참고문헌

키워드

Technology Acceptance Model(TAM) Mobile Banking Service quailty