유비쿼터스 환경에서 기업가정신과 기업역량이 기업성과에 미치는 영향에 관한 연구

• 영문명: An Study on the Effects of Entrepreneurship and Company Competence on the Business Performances in Ubiquitous Environments: Focused on the Small and Medium Business
• 발행기관: 한국통상정보학회
• 저자명: 박규영(Kyu-Young Park) 허은경(Eun-Kyung Her)
• 간행물 정보: 『통상정보연구』제11권 제1호, 239~264쪽, 전체 26쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

As the competitive market environment and industry circumstances become more and more competitive on a daily basis, it is not easy to find an opportunity to initiate small business, or increase performances of Small and Medium Business. The research findings are as follows. First, entrepreneurship(innovation, progressive, social responsibility) has significant effects on the market orientation. Second, company competence(individual resource, technology resource) has significant effects on the market orientation. Third, market orientation has significant effects on the non-financial performance(Internal process performance, learning & growth performance, customer performance). Finally, non-financial performance(Internal process performance, learning & growth performance, customer performance) has significant effects on the financial performance.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정

Ⅳ. 연구방법

Ⅴ. 가설검증 및 실증분석

Ⅵ. 결론

참고문헌

Abstract

키워드

entrepreneurship company competence market orientation non-financial performance financial performance