다국적기업의 해외시장진입유형 결정요소에 관한 메타분석

• 영문명: A Meta Analysis on Decision Factors of a Foreign Market Entry Strategy: International Company Cooperation vs. Wholly-Owned Subsidiary
• 발행기관: 한국통상정보학회
• 저자명: 조성현(Sung-Hyun Cho) 최선(Sun Choi)
• 간행물 정보: 『통상정보연구』제11권 제1호, 485~515쪽, 전체 31쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

In this study aims to research and analyze what are decision factors between a wholly-owned subsidiary and a international company cooperation in the internationalization process. From 57 primary studies found 26 observed variables for aggregation of effect size in the using “Fixed Effect Model” on this mata-analysis. The article also links the theories that are used in the literature, not considered in the most of primary studies, to the empirical results and recommends global management strategy which is needed for business practical affairs. According to the result, the meta-analysis suggests that the number of employees of a MNC, the geological and cultural differneces between the host country and home country, the country-specific international experience of the MNC and export intensity, the international product diversification, the market growth and the market size of the foreign operations, and resource intensity of the foreign operations, the legal restrictions in the host country and the country risk of the home country do exert a significant effect on the decision between cooperative arrangement and a wholly-owned subsidiary. Conversely, for a large number of variables, no significant relationship seems to exist based on the combined results. This is the case, for example, for factor specificity, the r&d-intensity, the subsidiary size, the assets of the MNC and the sales volume of the MNC.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구모형 및 실증분석

Ⅳ. 결론

참고문헌

Abstract

키워드

Market entry strategy international company cooperation 100% owned subsidiary. Meta-analysis