마케팅적 성공요인 관점에서 본 미술품 전자상거래분석

• 영문명: An Analysis of Artwork E-Commerce: With Focus on the Marketing Sucess Factors
• 발행기관: 한국통상정보학회
• 저자명: 이우채(Woo-Chae Lee)
• 간행물 정보: 『통상정보연구』제7권 제4호, 1~15쪽, 전체 15쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.12.30

영문 초록

In this research, electronic commercial web-sites of artwork are analysed with ten marketing success factors such as, low price, variety of products convenience of shopping, ensure credibility DB marketing, providing information, virtual community, preoccupying the marketing, quick response, and strategic cooperation. The analysis showed that the main problem of the Korean fine art market is the lack of demand. Though the problem of the offline fine art market is not to be solved by websites, it seems that the solution should be brought through the operation of websites with long-term plans and patience.

목차

Ⅰ. 아트몰의 필요성

Ⅱ. 아트몰 상황

Ⅲ. 마케팅요인과 아트몰

Ⅳ. 아트몰 분석

Ⅴ. 시사점

참고문헌

Abstract

키워드

art web-site DB marketing E-Commerce