기업소모성자재(MRO) 관련 e-Marketplace의 경쟁구조와 비즈니스 모델에 관한 연구

• 영문명: A Study on the Competitive Structure and Business Models of MRO e-Marketplace
• 발행기관: 한국통상정보학회
• 저자명: 안종수(Chong-Soo An)
• 간행물 정보: 『통상정보연구』제7권 제4호, 1~17쪽, 전체 17쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.12.30

영문 초록

B2B transaction was expected to dominate in the global market and thus many e-marketplaces have been built since 1999 in Korea. However, only a few e-marketplaces are thriving and the future of B2B e-marketplaces except MRO area seem to be uncertain. This paper explores why B2B transactions only in MRO area are rapidly increasing and examines the competing structure and business models of MRO e-marketplace. Business models of MRO e-marketplaces are various among different countries. However, they can be classified as three business models：information portal model, purchasing agent model, open market model. It is not easy to answer which business model is most competitive because each models have their own advantages and functions. Information portal model can be easily applied for the e-marketplace which operates off-line enterprises. Purchasing agent model is favorable to the e-marketplaces which has already obtained buyers and sellers. Open market model is desirable to the e-marketplace which has excess to global market.

목차

Ⅰ. 서론

Ⅱ. MRO관련 e-marketplace의 경쟁구조

Ⅲ. MRO관련e-marketplace의 모델 비교

Ⅳ. MRO관련e-marketplace의 발전방안

Ⅴ. 결론

참고문헌

Abstract

키워드

B2B e-marketplace MRO Outsourcing