전자무역업체의 바이어 관계결속과 시장진입에 관한 실증적 연구

• 영문명: A Study on the Effect of Buyer/Seller Relationship and Market Entry of Korea Electronic Trade Firms
• 발행기관: 한국통상정보학회
• 저자명: 홍선의(Seon-Eui Hong)
• 간행물 정보: 『통상정보연구』제7권 제4호, 1~16쪽, 전체 16쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.12.30

영문 초록

This research is to study the frequency of internet use in domestic trading companies and to analyze how to appear the effect of internet use in accordance with the frequency of internet use. The results of positive analysis are summarized as follows; First, the higher the frequency of internet use, the more likely buyer intimacy appears to be effective. Second, the higher the frequency of internet use, the more likely related companies or buyers are satisfied. Third, it is proved that an acquisition of marketing information is close relationship with internet use. That is, the higher the frequency of internet use, the more likely an acquisition on of marketing information is high. Ninth, the higher the frequency of internet use, the more likely the competitive predominance of companies is slightly enhanced.

목차

Ⅰ. 서론

Ⅱ. 선행연구 및 이론적 고찰

Ⅲ. 실증분석 모형과 가설 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Internet Trading Company Buyer Relationship Competitive