TV홈쇼핑 시장의 비즈니스컨버전스화에 관한 연구

• 영문명: A Study on the Business Convergence of TV Home Shopping Markets
• 발행기관: 한국통상정보학회
• 저자명: 이정호(Jeong-ho Lee)
• 간행물 정보: 『통상정보연구』제6권 제3호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2004.12.30

영문 초록

The purpose of this paper is to analyze the present condition and business convergence of TV home shopping markets. This study is focused on the current situation and promotion plans of TV home shopping markets to make it better. This thesis shows the distribution characteristic and circumstances of korean distribution market and share of market. Using analysis data, the conclusion of thesis is that TV home shopping Company will increase their business sector by appling T-commerce under the Ubiquitous era.

목차

Ⅰ. 서론

Ⅱ. 유통업의 특징 및 환경

Ⅲ. TV홈쇼핑 시장의 현황

Ⅳ. TV홈쇼핑 시장의 비즈니스컨버전스화

Ⅴ. 결론

참고문헌

키워드

TV home shopping distribution T-commerce Convergence