제3자 신뢰기관의 전자무역 신뢰구축에 관한 연구

• 영문명: A Study on the Trust Building of Trusted Third Parties in e-Trade
• 발행기관: 한국통상정보학회
• 저자명: 조원길(Won-gil Cho) 신승만(Seung-man Shin)
• 간행물 정보: 『통상정보연구』제6권 제3호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2004.12.30

영문 초록

This paper focus on building online trust in electronic commerce between partner that have never traded with each other before, the so-called first trade situation. For this, this paper propose the model to build trust for conduction first trade transaction in e-trade(so-called Trust Matrix Model : TMM) The TMM is based on the idea that for business to business electronic trade a balance has to be found between anonymous procedural trust, i.e. procedural solutions for trust building, and personal trust based on positive past experiences within for first trade situation, because of the lack of experience in these situations. The procedural trust solutions are related in the notion of institution-based trust, because the trust in the procedural solutions depends on the trust one has in the institutions that issued or enforces the procedure. The TMM can be used as a tool to analyze and develope trust-building services to help organizations conduct first-trade electronic trade.

목차

Ⅰ. 서론

Ⅱ. 전자무역거래의 신뢰와 결정요인

Ⅲ. 전자무역거래 과정과 신뢰의 계층

Ⅳ. 전자무역거래의 신뢰 매트릭스 적용사례

Ⅴ. 결론

키워드

e-trade Trust Trust Matrix Trust Model