관광이벤트효과가 지역 음식점 종사원의 태도에 미치는 영향: 충남서해안지역 이벤트 중심

• 발행기관: 한국외식경영학회
• 저자명: 손선미(Seon Mi Son) 이상정(Sang Jung Lee)
• 간행물 정보: 『외식경영연구』13권 3호, 267~288쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study empirically investigated event effect perceptions and attitudes of local restaurant employees on 4 events held in Chung-Nam. Factor analysis of total 24 impact items produced three positive dimensions and three negative dimensions. Results show that event effect perceptions and attitudes are different significantly among the residential places and time, and event effects influence on the respondents` attitude significantly. Using one occupation-especially restaurant employees-based data allows researchers to illustrate how job categories within industry sectors are affected by events. Finally, study limitations and future research issues are discussed.

키워드

Effect of Tourism Event Attitude of Restaurant Employees Local Restaurant