외식업체의 이미지에 따른 고객만족, 신뢰도 및 충성도에 관한 연구

• 발행기관: 한국외식경영학회
• 저자명: 박노현(No Hyun Park) 윤유식(Yoo Shik Yoon) 황정현(Jung Hyun Hwang)
• 간행물 정보: 『외식경영연구』13권 3호, 289~309쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study is to investigate if there is any relationship among restaurant image, customer satisfaction, credibility, and loyalty in franchased family restaurant. Cognitive image, emotional image, and facility image are considered as major image for family restaurant. A total of 290 survey sample were collected and analysed in SPSS and LISREL. Based on literature review, research model and hypothesis were provided and tested. Data analysis showed that restaurant image image affect customer satisfaction and also, customer satisfaction affect customer loyalty. More detailed discussion and implications are provided in the conclusion.

키워드

Restaurant Image Customer Satisfaction Credibility Loyalty