한식에 대한 인식, 이미지, 태도, 세계화에 대한 차이분석: 일본인, 중국인, 미국인을 중심으로

• 발행기관: 한국외식경영학회
• 저자명: 신봉규(Bong Gyu Shin) 권용주(Yong Ju Kwon)
• 간행물 정보: 『외식경영연구』13권 3호, 311~322쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

In this study, a difference analysis on the cognition, image, attitude, and globalization of Korean foods among american, chinese, and japanese groups and also, an one way analysis of variance on the food tasting types, another kind of difference analysis between the groups, were carried out. According to the preceding research on those subjects, a questionnaire was prepared and from the results on the basis of a survey using it, the differences among the groups were analyzed by nations in the aforementioned factors and by the food tasting types. The results of this study can be summarized as follows: First, there are meaningful differences among american, chinese, and japanese people in the cognition, image, attitude, and globalization factors of Korean foods. Second, such factors are also appeared to be affected by food tasting variables like taste, price, hygiene, trophicity, quality, healthfulness, and others, leading to meaningful differences.

키워드

Cognition of Korean Style Food Image Attitude Globalization