The effect of the image and the icon on the linguistic structure (Korean cars publicities in Arabic and Korean - A contrastive study)

• 발행기관: 한국아랍어아랍문학회
• 저자명: Jeung, Jin Wang
• 간행물 정보: 『아랍어와 아랍문학』24집 1호, 141~169쪽, 전체 29쪽
• 주제분류: 어문학 > 기타동양어문학
• 파일형태: PDF
• 발행일자: 2020.02.28

영문 초록

This study is a contrastive analysis that deals with the effect of non-linguistic elements on the linguistic structure of commercial publicities for Korean cars, in Arabic and Korean, on the website (Facebook) in 2018 only. This study is based on the descriptive and analytical methods to investigate the non-linguistic elements through the commercial publicities for Korean cars in both Arabic and Korean. The study examines the effect of the non-linguistic elements on promotion and analyzes the impact of the non-linguistic elements on commercial linguistic text structure. The study presents publicity illustrations for an analysis related to images and icons. This study consists of an introduction, two main chapters (the effect of the picture on the linguistic structure of commercial publicity, and the impact of iconic forms on the linguistic structure of commercial publicity (size, font, color, and miniatures)), and a conclusion.

키워드

Commercial publicity Korean cars The linguistic structure Publicity picture Icons