한국의 미술관과 문화소비자

• 영문명: An analysis of visitor surveys of “New Collection 2002”, National Museum of Contemporary Art, Korea
• 발행기관: 한국예술경영학회
• 저자명: 김재준(Kim Jai June) 유종균(You Jong Kyun)
• 간행물 정보: 『예술경영연구』제3집, 7~36쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

This paper is based on the visitor surveys of “New Collection 2002”, National Museum Contemporary Art, Korea which is located in the city of Kwachon. The sample size is 300 people, mostly in their 20’s and 30’s. The mostly frequent visitor group of the Museum is college graduates. They visit it more than 3 times per year. Age also is an important factor to influence the frequency of the visit. It is a surprising fact that income level is not a significant factor with respect to the frequency of visit. It is verified that the Asian modern art IS favored by young visitors; the acquisition of Western modern art is supported by all age groups except teenagers. Education plays an important role in which genre to be acquired in the future. New media, photography, design, architecture is favored by college students and graduates. It is found that more educated visitors express discontents on the exhibition level; the motivations of visiting the museum is very diverse.

목차

Ⅰ. 서론

Ⅱ. 본론

Ⅲ. 결론

Abstract

〈부록〉

키워드

박물관 관람객 설문조사 국립현대미술관 museum visitor survey National Museum of Contemporary Art Korea