한국 문화소비자의 특성과 관객개발에 관한 연구

• 영문명: Linking audience development with the characteristics of culture consumer in Korea
• 발행기관: 한국예술경영학회
• 저자명: 정미경(Chung Mi kyung)
• 간행물 정보: 『예술경영연구』제3집, 148~169쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

The paper will examine the relationship between the characteristics of culture consumer and audience development. In order to develop audience systematically, which is a key factor of arts management, first of all, the cultural demand and activity of the people need to be identified in terms of the demographic characteristics such as age, sex, income, education and residential area. For this reason, the survey reports and statistics on the cultural life of the people will be reexamined. In particular, the data established public organizations such as the Bank of Korea, the Korean National Statistics Office and the Ministry of Culture and Tourism is analyzed. As a result, it can be said that cultural demand has been increased and diversified in line with the economic growth. In particular, this trend is caused by the improvement in education level as well as the increase of income. On the other hand, the quantity and quality of cultural life of the people has been different according to social class. In addition, there is big gap between urban area and rural area. Some factors such as age, sex and education has significantly affected the cultural activities of the people. In conclusion, the paper points out that the audience development strategy should consider the characteristics of cultural consumer. In doing so, the target marketing system according to the characteristics of cultural consumer should be established. The educational programme for youth people, the disabled people and old people also should be reinforced. Furthermore, cultural facilities should make an effort to develop the creative programing system for audience development.

목차

Ⅰ. 서론

Ⅱ. 문화소비자 조사 현황

Ⅲ. 문화소비에 영향을 미치는 요인

Ⅳ. 한국 문화소비자의 특성

Ⅴ. 한국 문화소비자의 특성과 관객개발

참고문헌

Abstract

키워드

관객개발 예술경영 예술마케팅 문화소비자 audience development arts management arts marketing culture consumer