관람객 연구의 새로운 도전

• 영문명: New challenge in audience study - With particular reference to Loomis’ theory
• 발행기관: 한국예술경영학회
• 저자명: 김찬동(Kim Chan Dong)
• 간행물 정보: 『예술경영연구』제3집, 37~53쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

Nowadays audience study is one of the major subjects in the fields of museology. By developing in social and cultural situation, a lot of methods and theories in audience study have been suggested as like anthropological, sociological, phychological, educational method and so on. Now new methods and researches adapted to and applied to each given ones also appeared. This article aims to introduce and research the Ross Loomis’ model, which was payed intensive attentions nowadays by many experts in the field of audience study in the worlds. Through that we can have a chance to get the informations about the sources of audience study and we also find the important way to develop the research in Korean museology. His model gets a very specific feature by summing up and analysing the pre-researches and products. His model is also constructed with three kinds of dimensions matching with demographics and psychographics resources, which influences audiences and their situations to flexible. He renewed his past model by adapting various new researches. He also referred to lots of theories of his colleagues. Ross Loomis cook two ways to develop his researching. Fist, he introduces the narrative models which summarize the fundamental consideration in planning for audience involvement. Secondly, he reported about many latest products in the field of audience studies. His model is made with three dimensions; visitor commitment dimension, visit process dimension, visitor outcomes dimension. It is also constructed with demographics resources and Psychographies resources adapted to each of three dimensions. He develops his model by various of the outputs in the audience research, and he proposes the tasks of the audience research in the future. By increasing the number of the audience-based spaces, it is suggested that Museums should be innovative space of audience-based organizations. According to changing economic situation and social conditions, past functions of a museum as collection or researching artcraft can not help satisfying audiences’ various needs. Museums could not compete with other museums. If various audience research can not be made, museums would be confronted with the threat of closing. Because of that reason, audiences studies have been researched abundantly, however as Loomis reported, the majority of them are depending on conceptual ideas, static frameworks and boring statistics. Even though it is a developed model, it is not efficient because openly the view point of the research depends on the single dimension. As the circumstances and conditions of museums are changing rapidly, the needs and trends of audiences will be complex and we can not understand them sufficiently. Visitor commitment dimension, visit process dimension, visitor outcomes dimension. As Loomis suggested, It is also constructed with demographics resources and Psychographies resources adapted to each three dimensions give us the perspective that we can insight that audiences and audience-based spaces must be consider the economical, social, pychological situations. This give us big challenges comparing with unflexible framework in the past.

목차

Ⅰ. 서론

Ⅱ. 본론

Ⅲ. 결론

Abstract

키워드

관람객 연구 로스 루미스 관람객 참여 차원 방문 과정 차원 관람객 성과 차원 visitor study Ross Loomis visitor commitment dimension visit process dimension visitor outcomes dimension