글로벌 기업의 사회적 책임 연상, 지각된 가치, 사용자 만족, 재구매의도간의 관계에 관한 연구

• 영문명: A Study on the Relationships among Global Corporate Social Responsibility Association, Perceived Value, User Satisfaction, and Repurchase Intention
• 발행기관: 한국무역연구원
• 저자명: 강희택(Hee-Taek Kang) 김은정(Eun-Jeong Kim)
• 간행물 정보: 『무역연구』제11권 제6호, 611~628쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

As consumers give more attention to corporate social responsibility (CSR), most global companies have recognized the importance of CSR in attracting consumer attention. Prior scholarly work show that CSR affects various kinds of customer responses such as customer satisfaction and trust toward companies, leading to consumer purchase intention and customer loyalty. Amidst these findings, the latest factor that has been highlighted recently as a new outcome of CSR is perceived value. But, it is not clear how CSR association affects perceived value of products or services. This study develops and tests a research model, which predicts positive relationships among CSR association, perceived value, user satisfaction, and repurchase intention. Based on a survey of smartphone users, the results show support for this research model. First, CSR association has a significant impact on both perceived value and repurchase intention. Second, perceived value determines user satisfaction, and repurchase intention. Based on a survey of smartphone users, the results show support for this research model. First, CSR association has a significant impact on both perceived value and repurchase intention. Second, perceived value determines user satisfaction and repurchase intention. Finally, although CSR association does not affect user satisfaction directly, it does have an indirect influence on satisfaction through perceived value. These results offer important implications for theory on a smartphone user’s behavior toward innovation.

목차

Abstract

I. 서론

II. 이론적 배경과 가설설정

III. 연구방법

IV. 실증분석

V. 결론

References

키워드

Corporate Social Responsibility Perceived Value Repurchase Intention User Satisfaction