호텔연회이벤트상품 활성화 연구

• 영문명: A Study on the Promotion of the Hotel Banquet Event Product
• 발행기관: 한국외식경영학회
• 저자명: 윤선영(Yoon Sun Young)
• 간행물 정보: 『외식경영연구』5권 3호, 199~218쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

A conceptual framework is developed through definitions and classifications, and specific methods and techniques are highlighted through case studies. The present state of event have been analysed centering around delux hotel in Seoul, leading to the following findings are suggestive. 1) lack of experts on planning, development and promoting of hotel banquet event, 2) insufficiency of advertising and publicity, 3) too much dependency on wedding event product, 4) accessibility and acknowledgement of hotel as a determinant of hotel banquet event selling, 5) lack of co-operation system between internal organization in hotel. Every hotel banquet event should be followed by a post-evaluation at which the results of the event are judged particularly with a view to learning any lessons which might make the next event of the same kind more efficient and successful. It is very difficult to please all who come to a hotel banquet event but most people appreciate the professional devotion of the experienced banquet event organizer.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 사례연구 : 조선호텔(Outside Restaurants & Catering(코엑스 조선)

Ⅳ. 사례연구의 시사점

Ⅴ. 결론

참고문헌

키워드

특1급 호텔 호텔연회 이벤트상품