배달서비스 품질의 포지셔닝에 관한 연구

• 영문명: The research regarding the positioning of delivery service quality -Centered on Pizza delivery specialty dining room-
• 발행기관: 한국외식경영학회
• 저자명: 홍등용(Hong Deung Yong)
• 간행물 정보: 『외식경영연구』5권 3호, 161~180쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

The research which it sees for the efficient operation of the pizza delivery specialty dining room it analyzed consumer conduct. When using the pizza delivery specialty dining room, it analyzed a selection attribute. Also it evaluates the service quality which it follows in selection attribute. And it grasps the relationship characteristic of selection attribute and service quality evaluation factor. And it examined closely the effect which it causes customer satisfactorily and re-purchase. In order to attain an objective it extracted the selection attribute and a service quality evaluation factor of the pizza delivery specialty dining room and it analyzed. It analyzed the Position of the selection attribute which is analyzed and service quality evaluation factor. Satisfaction and it analyzed the Position of re-purchase intention, range it analyzed a selection attribute and a service quality evaluation Position.

목차

ABSTRACT

Ⅰ. 서론

Ⅲ. 이론적 고찰

Ⅲ. 분석결과

Ⅳ. 시사점 및 결론

참고문헌

키워드

피자 배달전문점 서비스품질 만족도 재구매 의도 포지셔닝