패밀리레스토랑 브랜드별 선택속성 차이분석

• 영문명: The Difference of Selective Properties among Family Restaurant Brands
• 발행기관: 한국외식경영학회
• 저자명: 남외자(Nam Woi Ja) 박현진(Park Hun Jin)
• 간행물 정보: 『외식경영연구』5권 3호, 91~108쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

Nowadays the current spending types in Korea will be the tendency of the family oriented spending. The services and entertainments related to it have been increased. One of them is the family restaurant. In this context, this research studies the primary factors of the foreign family restaurants in Korea, which are the major factors in consumers' selecting any special brands of restaurants. The satisfaction and the intention of revisiting the restaruants muste be affected by the strategic aspects. The results of the thesis are following: First, there are the major five factors choosing family restaurants positively: the employees' services, the quality of dishes, the atmospheres of restaurants. VIP services, the approach and prices. The result is similar to ones of existing researches. Second, in order to know the impact of the selected factors of the family restaurants brought the revisiting intention and satisfaction. The study was done by regressive analysis and the five factors of family restaurants (employees' services, quality of the dishes, atmospheres, VIP services, the approach and prices) were treated as independent causes, and the revisiting intention and satisfaction as subordinate causes. As the result of statistical analysis, the employees' services and the quality of the dishes showed the meaningful cause to the satisfaction and the revisiting intention.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 분석결과 및 해석

Ⅴ. 결론

참고문헌

키워드

패밀리 레스토랑 브랜드 선택속성