호텔 외식사업 표적시장에 관한 탐색적 연구

• 영문명: Exploratory study on the Current Target Market Condition of Hotel Restaurant Business
• 발행기관: 한국외식경영학회
• 저자명: 윤지환(Yoon Ji Hwan) 정용해(Jeong Yong Hae) 김영국(Kim Young Gook)
• 간행물 정보: 『외식경영연구』6권 2호, 187~202쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.30

영문 초록

This paper has explored the current condition and the target market of hotel restaurant business. Results indicated that the market for hotel restaurant business could be segmented as business area, airport, golf clubhouse and university according to the commercial power. Each segmented market has specific characteristics. Therefore, the strategic planning for each market segmentation is essential to improve the performance of hotel restaurant business.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 호텔 외식사업 운영 현황

Ⅳ. 표적시장별 호텔 외식사업 현황분석

Ⅴ. 결론

참고문헌

키워드

hotel restaurant business target market