한국 외식업체의 서비스품질에 대한 일본 관광객의 지각에 관한 연구

• 영문명: A Study of Japanese Tourists' Perception over the Service Quality of Food Service Facilities in Korea
• 발행기관: 한국외식경영학회
• 저자명: 윤혜정(Yoon Hye Jeong) 김대권(Kim Dae Kwon)
• 간행물 정보: 『외식경영연구』6권 2호, 27~45쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.30

영문 초록

The purpose of this study was to find out how the Japanese tourists perceived the service quality of domestic food service facilities and to suggest a better way of service to them. To analyze the data, factor analysis, t-test, one-way ANOVA, and multiple regression was conducted. The results of this study could be explained as follows : First, the perception of FAC 2(personal service and cleanliness) strongly influenced the satisfaction of food service facilities in Korea. Secondly, FAC 5(adequate price) influenced the satisfaction and recommendation of food service facilities in Korea. Third, the food service industry heavily depended on the personal service. Therefore it is a good way to improve the working environment and to motivate employees for offering the best service to the customers.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 외식업체 서비스 품질에 관한 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 실증분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

Japanese tourists food service facilities service quality