외식산업의 효율적인 내부마케팅을 위한 방법 연구

• 영문명: A study on an effective method of internal marketing in foodservice industry
• 발행기관: 한국외식경영학회
• 저자명: 김종훈(Kim Jong Hoon)
• 간행물 정보: 『외식경영연구』6권 2호, 47~64쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.30

영문 초록

Looking into successful food service companies, they usually have special administrative strategies to give a deep impression to external customers. This fact shows that they have tried to derive internal customer's impression. They have accomplished internal customers' impression through the satisfaction of external customers. It becomes generally known that the external customers' impression depends on the degree of internal customers' satisfaction in food service companies. To effectively promote the degree of internal customers' satisfaction, the company should recruit internal customers very carefully. To meet external customers' expectations, it is imperative that the company should inspire the internal customers' morale and give the support after entering a company. This motivation is the most important element for them to succeed. The manager will need to find a way of properly motivating internal customers. The internal customers who are satisfied with their roles can provide their best service to external customers.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 내부마케팅의 이론적 배경

Ⅲ. 외식산업에서의 효율적인 내부마케팅

Ⅳ. 결론

참고문헌

키워드

Service Internal Customer Internal Marketing Motivation