패밀리 레스토랑 이용고객의 구매형태에 관한 연구

• 영문명: A Study on the Buying Behavior of Restaurant Users -Focused on the Foreign Chain Family Restaurants in Kangnam-ku area, Seoul-
• 발행기관: 한국외식경영학회
• 저자명: 조현순(Cho Hyun Soon)
• 간행물 정보: 『외식경영연구』6권 1호, 147~166쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.04.30

영문 초록

This study aims at providing decision-makers and marketers both the segmented market information and the useful clues to understand customer's buying behavior of foreign chain family restaurants. Sample surveys were conducted to 380 persons over 15 years old who have had an experience in using foreign chain family restaurants in Kangnam-gu area. Seoul during March. 2002. Methods of analysis used are factor analysis, one way -ANOVA and cross table analysis. The summary of results of analysis is as follows: Age and sex show the differential importance of price, nutrition, parking facilities, and easily accessibility as selective factors. And also, segmented market by age, income and job show differential importance in searching information sources for Restaurant choice. But this study reveals that customer's preference of restaurants was not characterized by age, income and sex.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 패밀리 레스토랑 업계현황과 선택속성에 관한 이론적 배경

Ⅲ. 연구의 조사 설계

Ⅳ. 결과 분석

Ⅴ. 결론

참고문헌

키워드

foreign chain family restaurant segmented market information customer's buying behavior