패밀리레스토랑의 여성고객 마케팅 선호도에 관한 연구

• 영문명: A study on preference of marketing activities for women customer in family restaurant
• 발행기관: 한국외식경영학회
• 저자명: 이재련(Lee Jae Ryun)
• 간행물 정보: 『외식경영연구』6권 1호, 65~83쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.04.30

영문 초록

Women are most important consuming group for all industry. For family restaurants, we can conclude that women are very important customer group also. Specially, 20-ages group are core customer in family restaurant by considering of consuming disposition.. So this study analyzed how 20-ages women cognize, attracted and satisfy of marketing activities of family restaurant. Through the study, we can contribute to establish women marketing strategy of family restaurant. For achieving the goal of goal of study, researched marketing activities of 5 family restaurant in Korea and surveyed to 20-ages women customer of cognition, attraction and satisfaction of them.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사의 설계 및 분석방법

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

키워드

Family restaurant women market women customer marketing activities