미국산 쇠고기에 대한 위험지각이 소비자 태도 및 구매의도에 미치는 영향

• 영문명: Effect of risk perception consumer attitude and purchase intentions on American beef
• 발행기관: 한국외식경영학회
• 저자명: 변광인(Byun Gwang In) 김기진(Kim Gi Jin) 이보순(Lee Bo Soon)
• 간행물 정보: 『외식경영연구』11권 3호, 275~298쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

This study purposed to know the influence which the consumers' perception on the risk exerted on their attitude and the purchase intention when they purchased the beef from America. In order to measure the risk perceived when they purchased the beef from America, this Study used three forms of risk perception - a physical, a social, and a financial risk. In conclusion, the level of risk perception by women was higher than that by men, and the married, single persons, and those who have their children, those who have no. Finally, according to the result of a multiple regression over the three dimensions of the risk perception, the higher the social and the financial risk, the more negative the consumers' attitude on the beef from America, so it is expressed that they didn't purchase it.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Risk perception American beef Physical risk Social risk Financial risk Consumer attitude Purchase intention