IPA를 이용한 외식 기업의 사회적 책임 활동에 대한 탐색적 연구

• 영문명: An Empirical Study of Corporate Social Responsibility in Foodservice Corporation using an Importance-Performance Analysis
• 발행기관: 한국외식경영학회
• 저자명: 정효선(Jung Hyo Sun) 윤혜현(Yoon Hye Hyun)
• 간행물 정보: 『외식경영연구』11권 3호, 171~191쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

The purpose of this study was to measure and compare the importance and performance of the social responsibility in foodservice corporation. Self-administrated questionnaires were completed by 305 university students and data were analysed by frequency, paired-samples t-test and IPA. As a result, the average perceived values of importance and performance on the social responsibility activities in foodservice corporation were 4.10±0.47 and 2.94±0.34, respectively. University students evaluated that the consumer rights protection and environmental activity were the most important social activity in foodservice corporation. Also they recognized that foodservice corporation performed protection activity of consumer rights relatively well. As a result of IPA, the environmental activity was included in the first quadrant of high importance with low performance value. Also, it was indicated that economic activity, legal activity, ethical activity and consumer right protection were included in the second quadrant of high importance and performance than both mean values.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Corporate Social Responsibility Foodservice Corporation IPA