특급호텔의 시장지향성과 조직유효성의 관계

• 영문명: Canonical Correlations between Marketing Orientation and Organizational Effectiveness in Super Deluxe Hotel Corporations
• 발행기관: 한국외식경영학회
• 저자명: 이창기(Yi Chang Gi) 윤우섭(Youn Ou Sup) 심현섭(Shim Hyun Sub)
• 간행물 정보: 『외식경영연구』11권 3호, 233~254쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

This purpose of this study is to identify relationships between marketing orientation and organizational effectiveness in super deluxe hotels. From the literature review, the measurement tool for both marketing orientation and organizational effectiveness have been developed. Survey was conducted with 245 samples of hotel employees from super deluxe hotels. Three factors were identified for marketing orientation as information dissemination, information creation, and response. And four factors were identified for organizational effectiveness as perceived fairness, trust to superiors, job satisfaction, and organizational commitment. Canonical correlation analysis was adopted to examine the overall correlation between the extracted three underlying factors from marketing orientation and the extracted four underlying factors from organizational effectiveness. The higher correlation was found between all three factors of marketing orientation and all four factors of organizational effectiveness. And implications of these results are examined.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Marketing orientation Organizational effectiveness Super deluxe hotels Canonical correlations