한류(韓流)의 영향을 받은 아시아 지역에서 한국 음식문화 선호가 잠재 관광지로서 한국에 대한 이미지 인식 변화와 방문의향에 미치는 영향분석

• 영문명: The effects of preference for Korean cuisine culture on image of Korea and intention to visit Korea as a potential tourism destination as perceived by residents of Asian countries affected by Hallyu
• 발행기관: 한국외식경영학회
• 저자명: 김성섭(Kim Seong Seop) 김미주(Kim Mi Ju)
• 간행물 정보: 『외식경영연구』11권 3호, 117~145쪽, 전체 29쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

Objectives of this study include three folds. First, it is to investigate literature review regarding the effects of Korean cuisine on Asian society. Second, it is to assess the influence of Korean cuisine on perception of national image. Third, it is to identify the influence of Korean cuisine on perception of intention to visit. Surveys were conducted in Korean restaurants located in Hong Kong, Bangkok in Thailand, Taipei and Kaoshsiung in Taiwan. Thanks to favorable cooperation of Korean restaurants' owners, surveys were successfully completed. A total of 446, 404, 470 from Hong Kong, Thailand, and Taiwan were used for further data analyses. Structural Equation Modelling approaches were used to identify the relationship of reasons for preferring Korean cuisine, perception of national image, and intention to visit Korea. The results of data analyses for three data sets were different. For example, Thai respondents reported Korean food's harmonious and various feature, and its Korean cultural feature contributed to assessing intention to visit Korea. However, Hong Kong and Taiwan respondents indicated the two features were not important contributors to predicting intention to visit Korea.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론 및 제언

참고문헌

키워드

Korean Wave Korean cuisine Korea image Intention to visit