방한 일본,중국 관광객의 한국음식에 대한 인지도 및 태도 비교연구

• 영문명: A Comparative Study on the Recognition and Attitude of Korean Foods for Japanese and Chinese Tourists in Korea
• 발행기관: 한국외식경영학회
• 저자명: 연나미(Na Mi Youn) 이상현(Sang Hyun Lee) 윤유식(Yoo Shik Yoon)
• 간행물 정보: 『외식경영연구』13권 2호, 149~168쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

This study is to investigate perception and attitude of Korean Food so called as Hanshik from tourists` perspectives, particularly focused on difference comparison of Japan and Chinia tourists. The study samples were tourists who are visiting Korea during the survey period. The survey questionnaire developed from the literature review includes Hanshik`s image, source of information, taste, preferences, satisfaction, recommendation, and suggestion to improve. Four research questions were proposed to achive the objective of the study. After conducting pretest, a total of 214 useful sample were collected from the on-site survey. Frequence, factor analysis, T-tests, multiple regression, and chi-square analysis were performed to solve the research questions. The findings and implications were discussed in the conclusion section.

키워드

Japan/China Tourist Perception and Attitude of Korean Food Comparison Analysis