소비자 라이프스타일에 따른 식공간의 선호도 연구: 탐색적 접근

• 영문명: Research on Restaurant Preference according to Life Style
• 발행기관: 한국외식경영학회
• 저자명: 황규원(Kyu Won Hwang)
• 간행물 정보: 『외식경영연구』13권 2호, 103~123쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

The purpose of the study is to explain how can the restaurant overcomes diversity of the modern consumers who have their own lives on the levels of: experience, attitude, aesthetic style, appetite. Overcoming this consumers` diversity, the restaurant could constitute its food-styling identity in the final, because modern consumer do not go to the restaurant for eating but for adapting or identifying themselves with their environs as well as the styles of restaurant. That is to say, it is an investigation on some homological aspect among the aesthetical attitude of man-consumer. In this purpose, I investigate a lifestyle research to the consumers and theirs aesthetic preferences. I constituted, methodologically first, four categories of life styles having been derived from some previous studies and Bourdieus` and Cathlats`: modern, classic, casual and natural. The conclusions are as follows; 1. In general, the consumer who has their own life style do not incline always toward similar aesthetics in the levels; element, but positive toward restaurant style. 2. The natural life style has its own positive tendency toward naturalist in their preferences of restaurant. The casual life style has its own positive tendency toward casualist in their preferences of restaurant, elements. 3. In restaurant`s composite element preference, the casual life styles has their own positive tendency toward casualist. In restaurant`s composite element preference, the modern and classic life styles have not their own positive tendency toward modernist and classicalist. These two life styles would be often mixed each other in every preference in restaurant`s composite element.

키워드

Food styling identity Lifestyle Aesthetic preference Restaurant style Restaurant`s composite elements