연구논문(硏究論文): 호텔레스토랑 VIP 고객의 정(情)과 장기적 관계지향성 관계연구

• 발행기관: 한국외식경영학회
• 저자명: 이준재 ( Jun Jae Lee )
• 간행물 정보: 『외식경영연구』14권 2호, 257~276쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

The study is to determine effects of the relation between a Customer`s Affection, psychological Ownership and long-term orientation in the Hotel Restaurant. While many of the preceded studies focused on marketing strategy for purchase, revisiting, and recommendation by a Customer`s and the relation between manpower service and physical services, I focused mainly on the Affection of Customer`s in this study. The subjects of the study were the Customer`s who visited Hotel Restaurant in Seoul more than 3 times so far. Included the clients who are VIP members of the 5-star hotels in Seoul and visit the relevant restaurants regularly, in order to draw a positive result of the study. The study can be said that the Customer`s Affection of hotel restaurant users give a positive influence on a Psychological Ownership with a Hotel Restaurant. Second, the Psychological Ownership of hotel restaurant users also give a positive influence on a Long-Term relation Orientation with a Hotel Restaurant. Though I suggested conclusions and its implications based on my theoretical considerations and actual studies, however, I faced several obstacles. Further studies that can be helpful to overcome the obstacles require to be conducted to draw more detailed and precise results.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Hotel Restaurant Customer`s Affection Psychological Ownership Long-Term relation Orientation