연구논문(硏究論文): 외식 프랜차이즈 기업의 저가 메뉴가격이 고객의 지각된 가치에 따른 만족과 재방문에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 백남길( Nam Gill Baek ) 장미향( Mee Hyang Chang )
• 간행물 정보: 『외식경영연구』14권 2호, 73~92쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

The purpose of this study was about satisfaction and revisit on the perceived value of customer who visited in franchise restaurants to sell low cost menu. From 400 questionnaires distributed to samples, 364 questionnaires were found usable, The data analysis was done by SPSS/WIN Ver.15 software packages also direct and indirect effect was verified through path model used by AMOS 7.0 program. The results of perceived value four factors was showed price value, quality value, function value and recognition value. And satisfaction summarized three factors was showed hospitality service, food quality and convenience service. Thus low menu price of franchise restaurant should not perceive low quality.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Reference price Low price Perceived value Customer satisfaction Revisited