연구논문(硏究論文) : 와인구매에 나타난 다차원개념의 지각된 가치가 만족 및 구매의도에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 유지은( Ji Eun Yu ) 장미향 ( Mee Hyang Chang )
• 간행물 정보: 『외식경영연구』14권 1호, 279~297쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.02.28

영문 초록

This study is to identify the dimensions of perceived value for wine product and explore the relations with satisfaction and purchase intention. 4 factors of perceived value have been identified; price value, quality value, emotional value, and social value. 4 factors of perceived valued were significantly associated with satisfaction & satisfaction was positively associated with purchase intention. Customer satisfaction was most affected by the emotional value, which was followed by the price value, social, and quality value in order. But 3 factors except quality value were not significantly associated with purchase intension. Therefore, different strategies to customer patterns should be developed to increase the market share of wine industry.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Perceived Value Satisfaction Purchase Intention Wind product