연구논문(硏究論文) : 레스토랑 선택속성이 소비감정 및 고객만족에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 김동수( Dong Soo Kim ) 서광열( Kwang Yul Suh )
• 간행물 정보: 『외식경영연구』14권 1호, 115~136쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.02.28

영문 초록

This study is aimed at inquiring into the effect of Restaurant choice attributes on consumption emotion and customer satisfaction. The result was summarized as follows. In the effect of Restaurant choice attributes on consumption emotion, the attractiveness, contents, convenience and food had a significant positive effect on the consumption emotion, and in the effect of customer`s consumption emotion on customer satisfaction, customer`s consumption emotion had a significant positive effect on the customer satisfaction. Besides, the mediating effects of consumption emotion in the relationship between Restaurant choice attributes and customer satisfaction showed that the attractiveness, contents and convenience are completely mediated, while the food is partially mediated convenience, food) has a big effect on the customer satisfaction. As stated above, when four factors - the attractiveness of Restaurant, the contents of quality and taste, the convenience of service and various dishes of food menu as Restaurant choice attributes - were positive as the results of behavior intention by consumer`s expected emotion, the consumption emotion was also positively high.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Restaurant Choice attributes Consumption emotion Satisfaction