I.M.R 서비스를 통한 메이크업 서비스 모델 수립

• 영문명: Makeup Service Model Established by the IMR Service
• 발행기관: 한국인체미용예술학회
• 저자명: 송연비(Yeon Bi Song) 박명희(Myung Hee Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제3호, 261~280쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

In the domestic makeup industry, there is no quantified service system on makeup services. Therefore, the industry needs to come up with a service program to provide quantified makeup services regardless of regional deviation or nationality and language variations and analyze customer satisfaction with makeup services after developing an IT-based Customer Relationship Management (CRM) service model. Therefore, this study aimed to create beauty contents which target fun, convenience and personality through convergence of IT and art by naming the iPad-based customer makeup simulation service 'Individual Makeup Recipe Service (IMR). For this, customer needs and demand were investigated through a questionnaire survey on makeup services, and a makeup simulation model which configures makeup simulation for the iPad, depending on diverse makeup purposes and color compositions, was developed. It is hoped that the study results will contribute to product development and improvement of international exchange for beauty services and export through analysis of basic data on diverse consumer segments in consideration of increase in customer demand for makeup.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

고객관계관리 메이크업 서비스 모바일 어플리케이션 Customer Relationship Management Make-up Service Mobile Application